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Orangebox was born in the summer of 2002. To be successful in a market saturated with great companies – some local, some global – we knew we needed a compelling point of difference. We found it in a powerful innovation focus.
Continuous research and innovation makes us prescient about what’s happening in the global world of work, wherever it happens. This equips us with the insight we need to create products tailored to our clients’ upcoming work scenarios (scenarios even they may not be aware of yet).
Our original pedigree was task seating, and, having analysed this and the other archetypes of office design (desking, storage and partitioning), we were convinced that an opportunity existed to position a new bandwidth of furniture alongside them. Products designed expressly for the collaborative workplace. Connecting people, not furniture.
Over the last decade we have matured this new typology – which early on we christened Smartworking – to offer our clients a new pluralism of design choice and function diversity.
Smartworking enables our clients to work in new, more collaborative and more effective ways, and can help transform both the culture and efficiency of their organisations.
Innovation means that our complementary task seating, meanwhile, is resolutely future-focused. Smart, environmentally friendly, and light-touch. Balancing physical lightness and durability, and continuously redefining performance and value.
Together, Smartworking and task seating define and differentiate Orangebox. They have built our reputation, helped us to establish our partner network and enabled us to prosper in a seemingly saturated market.
Article in Works Settings
Orangebox Smartworking Dubai
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